MaMa Rosa’s is the nation’s largest manufacturer
of refrigerated pizza, and the company was looking
for an interruptive way to get their story told to
the convenience story market. CMS produced a
short video that captured the essence of the
sales message then created a pizza delivery
direct mailer that was sent to key convenience
store decision-makers across the country. The
mini-pizza box included a pizza wedge flash
drive that contained the video with an
invitation for the recipient to view. The
program helped the MaMa Rosa’s sales
team to open doors for potential
new business.